If you are into the faucets industry, you need to understand your customers first only based on the nature of your customers you should source your inventory. Failing to understand your customers before sourcing your inventory will result in a huge gap between what you have got to offer and your customer expectations. The larger the gap the lesser is your success rate.
Are you selling to retail customers or are you selling to building contractors and plumbing contractors? Some people target both groups and they also do equally well. Depending on your target group, the preferences and expectations would vary. You should therefore be clear with what you need to offer your customers.
Regardless of whether you are dealing with B2B segment or B2C segment, one thing that everyone looks for is exceptional quality. When you are sourcing your faucets from an OEM supplier, this should be your primary criterion. When you compromise on the quality, you are sure to lose your customers regardless of whether it is a plumbing contractor or a retail buyer.
The second factor that is common to all types of customers is that they are going to look for a wide range of options to consider. If your customer is looking for a lavatory faucet, you should have multiple options to offer them instead of just featuring a couple of models. When customers find a wide range of options they are likely to find something that fits their requirements is high. If you are going to hold just a couple of models, they may not find what they are looking for and they could end up buying from your competitor. You should not let this happen if you want to build a successful business.
Try to source unique designs and it will make your customers keep coming back to you. If your designs are unique from the rest of the retailers in the industry, then they will not be able to get what they want elsewhere. This is not the case with the other key factors discussed above. For example if you are holding the best quality faucets, then your customers could find similar quality products from your competitor too. As the competition level is high, everyone is trying to impress their customers with exceptional quality faucets. Therefore, even though all the products you market should be of the finest quality, it is not going to set your brand aside from the rest of the brands. On the other hand, if your designs are one cut above the rest then you are going to attract more customers. So regardless of whether you are selling single handle faucet, widespread bathroom faucet or shower faucet, look for a manufacturer that delivers the best designs available in the industry.
With patience you will be able to build a strong brand and it would be unrealistic to expect your brand to be successful overnight. Deliver consistently the best designs and best quality faucets to your customers.