Selling products and selling a company are two very different things. In the former, you want to make sure that everyone knows about your company, and make a lot of noise. Whereas, when selling a company, you have to be as secretive as possible, trying to make sure that only the potential buyers know about it.
Thus, many business owners are afraid of using social media for selling their company, as social media posts are usually public. This decreases their chances of selling, and also increases the costs for marketing their company, as social media marketing is one of the cheapest ways of selling a company.
In this article, we look at social media marketing, and other digital marketing tips for business sale India.
Use Content More than Advertisement
Advertising in social media citing that you are selling your company may work for a smaller business, but it isn’t a good practise for businesses that have already made some sort of a brand.
So, when it comes to social media posts, don’t say that you are selling your company. Rather, share some tips and insights for potential buyers, and tell them to contact you if they want to know more.
For example, say you are running a restaurant in Delhi and you want to sell it. Now, instead of putting ‘business for sale’, rather post a blog regarding the benefits of running a restaurant in Delhi.
People who are looking to open a restaurant in the area will probably open your content, and in the last part of your content, you can put a simple ‘contact us for more information.’ Now, all this may not look very straightforward, but if you do it in the right way, you will sell your company, without scaring off suitors.
Social Media Inbox Marketing
The good thing about social media is that you can easily research who may be looking to open a company. The idea is to find some people who are interested, and then privately tell them that you are putting up your company for sale.
To do that, first research on different Facebook groups where business people share ideas and connections. You may also see some people inquiring about your sector in the recent days; you will have to contact them directly and answer their questions and help them before you actually reveal that your company is for sale.
Other tips include searching for recent posts from people, networking with people of your industry to know if someone would be interested to buy a business, etc.
Run an Anonymous Advertisement
Yes, any good business advisor will tell you to keep it down, ie., don’t tell a lot of people that you are selling your company. However, no- it doesn’t mean that you are not allowed to run an advertisement in a secretive way.
These days, after spending some money, you can create advertisements on any social media platform. Furthermore, you can also ask popular pages and accounts, or even pay them to tell that your company is for sale.
However, make sure that you don’t give out the name of your company in your ads. Just put your location and type of your business, including your contact information. Once you are sure that the caller will actually want to buy your company, you can book an appointment with them.
Working With a Business for Sales Platform
If all the above looks overwhelming to you, you can always open an account on business sale centers. Actually, even if you are thinking of running a social media campaign to sell your company, business buy sale portals like Easy Buy Sell Business can increase your chances of selling your company.
If you don’t know what these business for sales platforms do, they are essentially websites that let investors buy and sell companies. At the same time, they have a network of agents who can help you sell your company fast, with very less commissions and in minimum time. Furthermore, they can help you run a social media ad campaign, without you having to do it with the risk of everyone knowing of your sale.